"Brand images- the Nike swoosh, the McDonald's arches, the Energizer Bunny, the Pillsbury Doughboy, the Michelin Man, Colonel Sanders, to name a few- remind us of their brand names even without accompanying words."
"For some of us, the 'Paris' carries an image of the Eiffel Tower, and the common nouns 'dog' or 'cat' might link to a mental image of your dog or cat."
"Advertisers are well aware that images can stand for words and words for images, as the ad for Pepsi shown here illustrates."
From the time humans are old enough to recognize images we start to associate them with material objects. Advertisers use this to their benefit and try to instill in children the images of their companies to somehow gain a certain kind of trust or bond with people. Eventually, these bonds lead children to believe in the company and become regular consumers of what the company wants to sell. These quotes express this, by mentioning recognizable images, such as the Nike symbol and the McDonalds golden arches. We see these images on commercials, or on signs and because we recognize them and because they are so familiar, it is easy for children to say that is what they want.
Another example that wasn't used in the text but is talked about a lot is the camel from the Camel cigarette brand. The camel is an image that immediately relates to kids, because most see animals as cute things that they can pet and be comfortable with. By making a camel the cigarette image, children begin to associate one with the other, and because they like the camel so much, they begin to think that cigarettes are also something that they would enjoy. Eventually, as children get older, and the camel image starts to be less appealing, just because they are now growing more mature, the image of the cigarette stays the same. The advertisers hope that this will make them more apt to smoking.
"For some of us, the 'Paris' carries an image of the Eiffel Tower, and the common nouns 'dog' or 'cat' might link to a mental image of your dog or cat."
"Advertisers are well aware that images can stand for words and words for images, as the ad for Pepsi shown here illustrates."
From the time humans are old enough to recognize images we start to associate them with material objects. Advertisers use this to their benefit and try to instill in children the images of their companies to somehow gain a certain kind of trust or bond with people. Eventually, these bonds lead children to believe in the company and become regular consumers of what the company wants to sell. These quotes express this, by mentioning recognizable images, such as the Nike symbol and the McDonalds golden arches. We see these images on commercials, or on signs and because we recognize them and because they are so familiar, it is easy for children to say that is what they want.
Another example that wasn't used in the text but is talked about a lot is the camel from the Camel cigarette brand. The camel is an image that immediately relates to kids, because most see animals as cute things that they can pet and be comfortable with. By making a camel the cigarette image, children begin to associate one with the other, and because they like the camel so much, they begin to think that cigarettes are also something that they would enjoy. Eventually, as children get older, and the camel image starts to be less appealing, just because they are now growing more mature, the image of the cigarette stays the same. The advertisers hope that this will make them more apt to smoking.
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